Clorox

Toilet Wand

Clorox
No one ever thinks about their toilet brush. Why would you? Who wants to? It does a perfectly good job, doesn't it? To launch the new Clorox ToiletWand we needed people to get rid of their old brush. And really the best way to do that was to get them to think about it. Particularly how long their old dirty brush had been there. Ugh.

THE INSIGHT

As soon as you start thinking about your toilet brush, how long it's been there, what it's been through, you'll want to get rid of it.

THE IDEA

It's time to break up with your Brush.