Clorox

Splashless

Clorox
Clorox Splashless Bleach is like normal bleach, except they left the splashes out. Splashing bleach is a nightmare for most people; they fear the inadvertent damage it can cause. However, we didn’t want to stoke fear of, or put people off, bleach. So we had to find another way.

THE INSIGHT

The truth is, there’s a little Klutz in all of us.

THE IDEA

We've all had our klutzy moments. We've all stumbled. Dropped things. Walked into windows (haven't we?). Being a klutz is a shortcoming we can all confidently admit to and can even be celebrated.