Levi's

Sea of Blue

Levi's
In the fourth “chapter” of the Live in Levi's Never Finished platform, we explored a new territory for the brand: a point of view on how technology has effected today's modern dating game.

THE INSIGHT

The more time we spend glued to our screens, the more we miss. How many flirtatious glances have gone unnoticed? Conversations never sparked? How many “screw it, I'm going for it’s” could have been?

THE IDEA

Look up and live in the moment. Inspire people to be more present by shining a playful light on our culture’s phone obsession. Technology is not bad, but forgetting to be present and authentic is.