Dockers

Ready For It

Dockers
Dockers turns a spot for stretch pants into a blockbuster action movie, with a handsome hero, amazing stunts, and a clever twist. 

THE INSIGHT

The film, “Ready For It,” is the latest take on the “Always On” platform which was built around the insight that guys never know what each day will bring, so they have to be ready for anything.

THE IDEA

“Ready for It” turns an everyday moment into an action movie – giving viewers something a little unexpected from Dockers: high energy action, an unexpected plot twist and a note of humor.