Clorox

Cloromax

Clorox
Clorox wanted to launch their biggest innovation in 10 years, Clorox Bleach with Cloromax Technology, an additive that builds an invisible protective layer on hard surfaces, helping to protect against future messes.

THE INSIGHT

Nothing should stop the party.

THE IDEA

Instead of a traditional split screen, we meticulously crafted a practical set to tell the tale of two seemingly similar parties, and the outcome of unexpected messes when you pre-clean with Cloromax. One party fizzles, while the protection power of Cloromax keeps the other party going (with a twist.) The culmination of the story haloed Clorox's brand promise, what comes next is everything.