Clorox

Clean Matters

Clorox
Whether it's a clean space to work, a germ-free table to feed one's family, fresh sheets to sleep or pure water to drink, clean creates environments where we thrive as healthier and more vibrant versions of ourselves.

Clean is the beginning. What comes next is everything.

THE INSIGHT

Clean isn't the opposite of dirty - it's the start of new possibilities.

THE IDEA

Shift the perception of cleaning from getting rid of dirt and mess to the beginning of everything.