Clean Matters

FCB West launches new brand platform for Clorox, which celebrates the power of clean.

"The Live in Levi's campaign has helped us put the brand back at the center of culture once again." - Jen Sey, CMO Global Brands, Levi Strauss & Co.

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Clorox

Caregivers

The power of bleach meets the power of humanity in the latest product campaign under Clorox's new brand platform, "What comes next is everything."

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Clorox

Clean Matters

We established a higher purpose for the Clorox brand - to champion a cleaner world where people thrive.

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Levi's

Circles

In a divided world, it's more important than ever to celebrate our shared common humanity.

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Hotwire

The Hotwire Effect

When Hotwire hides the name of the hotel you're booking, great things happen. We call it the Hotwire Effect.

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