DFCB fuses together 139 years of advertising, branding, data analytics, and digital expertise. Our story begins at the intersection of art and science: the place where consumers’ heads and hearts collide. The process of methodically sorting through facts and feelings, needs and wants, rational and emotional, leads to a plan of action that is all about changing behavior.

Executive Sponsor

Dominic Whittles


Dominic seeks partners who value accountability and creativity equally, in environments where risk-taking is rewarded and being wed to convention is frowned upon. He started in the mail room and worked his way up to Regional President. Along the way, Dominic has helped brands like Levi’s, Dockers, Amazon.com, Electronic Arts, Clorox, Del Monte, Kikkoman, Citicorp, Taco Bell and Hewlett-Packard succeed.

Dominic has benefitted from the unique perspective that comes from having lived in England, Switzerland, Germany and the US, and from having a father of Welsh descent and a mother of Indian descent.

Analytics Lead

Jason Luis

VP, Director of Strategic Analytics

Our Director of Strategic Analytics, Jason Luis has over 10 years in marketing analytics and more than 13 years in email marketing. His analytics career started at McCann Relationship Marketing (MRM Worldwide), part of the Interpublic Group of Companies. There he led the analytics and CRM strategy for Microsoft’s Small Business Group. After leaving MRM, he developed the CRM vision for Del Monte while at Black Bag Advertising. Jason joined Draftfcb to head up the strategic analytics team for EA’s CRM group in 2011. In 2012, Draftfcb New York was named AOR for the Fidelity Investments Direct Marketing efforts. Jason currently leads the strategic analytics efforts for this client out of San Francisco.

As an analytics practitioner at Draftfcb, Jason’s role is to drive business strategy through data insights and ensure accountability in our programs. Jason is a San Francisco native and has a BS in International Marketing.

Creative Lead

Tony Vazquez

SVP, Group Creative Director

With both an English B.A. and a design background, Tony Vazquez began his career as an Art Director at Poppe Tyson Advertising in 1997. While there, he worked on award-winning campaigns for 3com, Hewlett-Packard, SyQuest and Logitech. In 2001, Tony joined the offices of Foote, Cone, and Belding San Francisco. During his tenure at FCB/SF Tony has worked on successful campaigns for LucasArts, Sunkist, Fujitsu, Sega, Power Horse, Electronic Arts, Kikkoman, PG&E, Levi’s, Dockers, and Taco Bell. His work has been recognized by Contagious, Creativity, The One Show, D&AD, Webbys, Cannes Lions, and Clios.

Creative Lead

Colin McRae

SVP, Group Creative Director

Born and raised in Berkeley, Colin spent the better part of his youth surrounded by hippies and creativity. After many years at smaller shops like OWNP, BuderEngel & Friends (formerly Leagas Delaney), and freelancing for food at interactive start-ups, he joined DFCB in 2005.

Since then, he's worked on almost every brand in the building, including Sunkist, Electronic Arts, Kikkoman, PG&E, Dockers, and Taco Bell. His work has been recognized by The One Show, D&AD, Clios, Cannes, The FWA, Webbys, Archive, and Andys.

Account Lead

Sara Lapworth

Account Director

For close to a decade, Sara has been working with HP to grow relationships through PurchasEdge, a pioneering CRM program that rewards B2B customers for their printing supplies purchases. Since joining the team, she has managed all aspects of the program, from support operations to infrastructure design and implementation, and currently acts as the strategic lead for member engagement and lifecycle management.

When she’s not reviewing PurchasEdge performance dashboards, she's busy building content strategies for HP's global anti-counterfeiting efforts and recently set up a pilot program with Amazon.com. And as someone who has always wanted to do good in the world, she gets little moments of joy running pro-bono efforts with Plymouth Housing Group.

Technology Lead

Doug Auerbach

VP, Director of Technology

Doug offers over 15 years of expertise in developing solutions using Microsoft technologies, and has worked with Internet technologies for nearly twenty years. He came to DFCB from a global consulting firm, where he worked as a solution architect and group manager. Doug currently oversees CRM technology and deployment.

He specializes in enterprise application integration, custom application development, and delivery of software solutions involving collaboration of both onshore and offshore teams.

He has deep experience with all phases of software delivery, including planning, analysis, design, development, testing, and deployment, and has focused on the Microsoft .NET platform. Outside of work, you will find Doug hiking in Pacific Northwest forests with his friends, riding his road bike, or walking the trails near his rural home with his lovely wife.

Account Supervisor

Jennie Won

Account Director

Before joining Draftfcb in 2010, Jennie spent several years at a boutique agency and at McCann Erickson, developing integrated campaigns for brands like Microsoft, HP, Dole, Jif, and Franzia.

At Draftfcb, Jennie provides strategic and day-to-day account leadership on the Pacific Gas and Electric (PG&E) and The Nature Conservancy accounts.

A self-proclaimed data geek, Jennie balances a love of analytics with a passion for design and innovation.

Outside of work, Jennie likes to be simply that—outside. A lover of the outdoors, Jennie is often spotted running through Golden Gate Park, commuting on her bicycle, or hiking in and around the Bay Area.

Games and Play Labels
Energy Programs
Clothing Brands
Pet Products
Fidelity Investments
All Products
Habitat for Humanity Bay Area
TNC San Francisco
North America (2012)
All Products
We would welcome the opportunity to discuss our response in more detail and answer any questions you may have.

Brooks Day

VP, Business Development