Something is on a collision course with Earth. Luckily it’s just the new Sims! Inspired by Summer Blockbusters, FCB surprised and delighted fans with “The Arrival,” The Sims 4 announce trailer. To celebrate the fans and their eye for detail, FCB also included some of fans’ favorite Sims lore into the trailer as secret extra content.
Star Wars: The Old Republic is a massively-multiplayer online game. And it’s not just for nerds. To prove that point, we created a spot that celebrated the franchise and invited the audience to live out their Star Wars fantasy in the game.
Air New Zealand wanted to show Canadian travelers that a flight to Australia with a stopover in New Zealand isn’t just a delay, but an opportunity to get more for your vacation. So we gave them New Zealand on the Way, a campaign that shows how awesome your trip to Australia can be when you have a little New Zealand on your way.
To launch the first SimCity in almost a decade, FCB gave the world an interactive sneak peak of the game in a live online event called “Let’s All Be Mayor.” For seven days, the world joined forces to decide the fate of a different city each day and watched the results of their collective decisions play out in real time.
Our office is a home away from home for us but too often we forget to decorate accordingly. We wanted something that said “we are wise, we fly high, we eat mice*.” So, we contacted local artist Ghost Owl to come in and do a custom mural in our lobby. This marks the first in what is hopefully many collaborations with Bay Area artists plying their trade in our space.
*Only from a food truck.