DFCB fuses together 139 years of advertising, branding, data analytics, and digital expertise. Our story begins at the intersection of art and science: the place where consumers’ heads and hearts collide. The process of methodically sorting through facts and feelings, needs and wants, rational and emotional, leads to a plan of action that is all about changing behavior.

Executive Sponsor

Dominic Whittles


My goal is to work with partners who value accountability and creativity equally, in environments where risk-taking is rewarded and being wed to convention is frowned upon. I started in the mail room and worked my way up to Regional President. Along the way, I have helped brands like Levi’s, Dockers, Amazon.com, Electronic Arts, Clorox, Del Monte, Kikkoman, Citicorp, Taco Bell and Hewlett-Packard succeed.

Account Services Lead

Vicki McRae

SVP, Chief Operations Officer

Vicki started her advertising career in 1996 at Ammirati Puris Lintas in NYC, working on the Snuggle account.

From there, she made her way west to San Francisco, working at a variety of shops from JWT to Freestyle Interactive. She also did a stint on the client side at Levi’s for a year. In 2002, she headed back to NYC to run the Donna Karan business at Laird and Partners, which included DK collection, DKNY, and DK fragrances created by Estée Lauder.

In 2006, she was lured west again when DFCB SF brought her out to run the Dockers business. She’s been here ever since and currently runs account management in addition to performing the duties of COO for the San Francisco office.

Creative Lead

Julie Scelzo

SVP, Group Creative Director

An Art Director by trade, Julie likes to say that she comes in a variety of sizes. Depending on her shoes, she says she can be as tall as Yao Ming or as little as Tom Cruise. The Chicago-area native spent nearly 11 years at Leo Burnett before making the move out west. While at Leo Burnett, she worked on everything from Tampax to Hallmark to Altoids, winning several major awards in the process. Following her career at Leo Burnett, she joined Draftfcb San Francisco as a Creative Director in 2009 to run and revive the Dockers brand. Launching the controversial “Wear the Pants” campaign, she successfully pissed off feminists around the country. Her breakthrough Dockers effort was documented in Communication Arts and earned a Gold Effie.

Production Lead

Jon Drawbaugh

SVP, Head of Production

Jon joined Draftfcb SF from Goodby, Silverstein and Partners, where he spent over 7 years as producer on top brands like Chevrolet, Sprint, Hewlett-Packard, Dickies, Comcast, Cheetos, Denny’s, eBay, Starbucks, Kayak.com, and AIDES.

Prior to Goodby, Silverstein and Partners, Jon was freelance in San Francisco on projects for Microsoft, Hannspree, and Picture People. He started in NYC as a staff producer with Euro RSCG/NYC on Philips Electronics, Subway, and Partnership for a Drug Free America.

Media Lead

Michael Knott

SVP, Media Director

January 2010 marked the beginning of Michael’s second stint with DFCB, where he now works as part of Initiative Media to lead the San Francisco media offering. He’s led business for brands like Samsung, Taco Bell, Charles Schwab, Intel, and Kikkoman. While it’s always great to work with big budgets, he’s most proud of the work he’s done for smaller brands that have to get a little scrappy to get noticed. When it comes to building communication plans for clients, Michael thinks the most important thing a brand can do is listen; he believes that if we listen well, consumers will tell us everything we need to know.

Behind the Glam

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Who knows big hair, spandex, and dynamic eyeliner better than the rest? Why, glam bands from the ’80s, of course. We follow Panther Eye, our fictitious hair-sprayed sensation, on their journey together, telling the “behind the scenes” of their breakup and, ultimately, their reunion.

"Panther Eyes" Version 1 :90

"Panther Eyes" Version 2 :90

Beauty School Dropout-Proof

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You don’t need professional experience to get professional results with “They’re Real” push-up eyeliner. It’s so easy a beauty school dropout can do it.

"A Modern Day Frenchy" :90

Our team is located a short walk from your office; we would welcome the opportunity to discuss our response in more detail and answer any questions you may have.

Brooks Day

VP, Business Development